Client Goals
- Visual re-design of Kshretra.world
- Make Kshetra.world look cohesive with their product (ImpactCred.com)
- Tighten UX copy and messaging
- Incorporate UX best practices
Kshetra PBC is a FinTech marketplace connecting stakeholders and bridging financing gaps for social enterprises working on UN SDGs
Visual redesign of Kshrera.world while incorporating UX best practices to improve usability and overall messaging.
Madison Dunaetz, Lead UX/UI Designer
Lena Yankina, Lead UX Researcher
Pablo Fitten, Project Manager
The majority of the feedback we received was pertaining to the landing page. Listed below are a few landing page changes we made based of of our usability testing:
It was my job to ensure that Kshetra.world was designed to look cohesive with their pre-exsisiting product ImpactCred.com
(Our team did not design or create ImpactCred.com)
Our client wanted the new site to feel “crisp, edgy, like a FinTech site, have a crypto feel, and professional”. I created and presented our client with two mood boards in order to get a better understanding of her vision for the site before going into high-fidelity.
After finishing our website we conducted a desirability test. Desirability tests gives users the ability to rank visual appeal. We wanted to confirm we met the UI criteria given to us by our client. Users were given a list 15 adjectives and we asked them to select the ones that applied to our website. These are the top results:
Deliverables for this project included: high-fidelity clickable prototype of the redesigned website, component library and style guide for future development, and a Google Slides presentation outlining our process for the client and her team. Below are the suggestions we left for the Kshetra PBC team: